Privacy Policy

Last Updated: 2025-06-12

Datorth ("Datorth", "Company", "we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website at www.Datorth.com (the "Site") or otherwise interact with us in connection with our big data and cloud platform services.

By using our Site or our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

• Contact and Account Information, such as your name, email address, company name, role, and login credentials when you create an account, request a demo, or contact us.
• Organization and Subscription Information, such as organization identifiers, subscription plans, usage tiers, billing information, and administrative settings.
• Platform Usage and Telemetry Data, such as IP address, device and browser details, API calls, resource utilization, job and cluster logs, query logs, performance metrics, and configuration metadata generated by your use of our big data and cloud services.
• Customer Data Processed Through the Platform, which may include large‑scale data sets that you upload or connect to our platform (for example, data stored in managed storage, lakes, or warehouses), subject to your instructions and applicable agreements.
• Support and Communications Data, including communications with us via email, chat, or ticketing systems, and any information you provide when requesting help or providing feedback.

We may also obtain business contact and firmographic information from third‑party providers and public sources, where permitted by law.

2. How We Use Your Information

We may use your information to:

• Provide, operate, and maintain our big data and cloud platform services, including compute, storage, and related tools;
• Configure and manage your accounts, organizations, clusters, and resources;
• Monitor and optimize platform performance, scalability, and reliability;
• Analyze usage patterns and telemetry to improve our services, plan capacity, and detect incidents;
• Provide support, respond to inquiries, and communicate about incidents, maintenance, and product updates;
• Conduct research and analytics using aggregated or de‑identified data to improve features, performance, and security;
• Protect the security and integrity of our platform, detect and prevent fraud, abuse, or security incidents;
• Comply with legal, regulatory, and security obligations, and enforce our Terms of Use and other agreements.

3. Data Processed on Behalf of Customers

For Customer Data processed through our platform:

• We act as a processor or service provider, processing Customer Data based on your instructions and our agreements with you;
• We do not sell Customer Data;
• We implement technical and organizational safeguards to protect Customer Data, including access controls, encryption where appropriate, and monitoring;
• We may use aggregated or de‑identified data derived from Customer Data and platform telemetry to improve our services, provided such data does not identify you or your organization.

If you are an individual whose personal data is included in Customer Data provided by our customer, you should direct any privacy or data‑subject rights requests to that customer, as they typically act as the controller of your data.

4. Cookies and Tracking Technologies

We use cookies and similar technologies on our Site and web interfaces to:

• Enable authentication and session management;
• Remember preferences and settings;
• Measure Site traffic and usage of features;
• Support product analytics and diagnostics.

You can manage or disable cookies via your browser settings. Some features may not function properly if certain cookies are disabled.

5. Information Sharing

We do not sell or rent your personal information. We may share information as follows:

• Affiliates and Group Entities that help provide or support our big data and cloud platform services;
• Service Providers and Sub‑Processors, such as cloud infrastructure providers, managed databases, monitoring and logging vendors, analytics providers, and customer support platforms, who process information on our behalf under appropriate contractual safeguards;
• Partners and Integrations you choose to use with our platform (for example, data ingestion tools, analytics engines, or identity providers), in accordance with your instructions and agreements with those partners;
• Legal and Regulatory Authorities, where required to comply with applicable law, regulation, or legal process, or to respond to lawful requests;
• Business Transfers, in connection with a merger, acquisition, reorganization, or sale of all or part of our business.

6. Data Retention

We retain personal information and platform‑related data for as long as necessary to:

• Provide, maintain, and improve our services;
• Comply with legal, regulatory, and accounting obligations;
• Resolve disputes and enforce our agreements.

Retention periods may vary depending on the type of data and applicable obligations. Where possible, we prefer to retain telemetry and analytics in aggregated or de‑identified form. You may have tools within the platform to manage retention of your own Customer Data (for example, deleting data sets, snapshots, or clusters).

7. Data Security

We implement administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, or alteration, including:

• Identity and access management, including role‑based access controls;
• Encryption at rest and in transit where appropriate;
• Segregation of environments and least‑privilege principles;
• Network segmentation, monitoring, logging, and incident response.

Despite our efforts, no system can be guaranteed to be completely secure. You are responsible for securing your own credentials, keys, and endpoints, and for configuring access controls and security settings appropriate to your risk profile.

8. Your Rights

Depending on your location and applicable law, you may have rights with respect to your personal information, such as to:

• Request access to and a copy of the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion or restriction of processing in certain circumstances;
• Object to certain processing, including direct marketing;
• Receive your personal information in a portable format.

To exercise these rights, please contact us using the details in the "Contact Us" section below. We may need to verify your identity and may be unable to fully comply with some requests where we must retain data for legal or legitimate business purposes.

9. International Data Transfers

Datorth may use cloud infrastructure and sub‑processors located in multiple countries. As a result, your information may be transferred to and processed in jurisdictions that may not provide the same level of data protection as your home country.

Where required by law, we implement appropriate safeguards for cross‑border transfers, such as standard contractual clauses or other mechanisms recognized under applicable data protection laws.

10. Links to Other Websites

Our Site or platform interfaces may contain links to third‑party websites or services. We are not responsible for the content, security, or privacy practices of those third parties. We encourage you to review their privacy policies when you visit their sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, infrastructure, or legal requirements. Any updates will be posted on this page with a new "Last Updated" date. We encourage you to review this Policy from time to time.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us at:

Datorth
1178 Broadway, 3rd Floor
New York, NY 10001
United States
Phone: (605) 972-1566
Email: contact@datorth.com